AI
There’s a particular kind of something, let's call it magic, in a conversation. It’s the point when someone answers the thing you meant to ask, not the thing you said. This is seen as a human pattern; we don't need to prompt a conversation.
search
Before we begin Most of us use search engines daily. For all kinds of questions, clicking links, and piecing together answers. But what if search didn’t just respond to what we ask, but anticipated what we needed before we asked it? That’s the shift we’re beginning to
search
You typed exactly what you wanted, or so you thought. But somewhere between your keystrokes and the results on your screen, something shifted. Autocomplete nudged you toward a “more popular” query. The first page read less like an answer and more like an ad. And, before you knew it, the